As reported by Rich Miller at DataCenterKnowlege, forward-thinking Regional Economic Development Agencies are focusing on attracting large data center projects. The debate continues on the real economic impact after accounting for tax incentives and infrastructure improvements given the relatively small amount of jobs these large footprint data centers create. What many economic development agencies may not realize is that there are many more data center-related jobs at stake than the mega-projects most often reported in the media.
We move data centers of all sizes. Most data center moves are a result of a larger corporate relocation project which means jobs of many types will follow the data center move…not just the jobs to keep the data center running. What can economic development agencies do to highlight their region’s strengths?
- Package Your Infrastructure – Power, Fiber, and Transportation needs to be readily available to the advance teams for evaluation.
- Assess Your Available Inventory for Data Center Readiness – Your region can be quickly eliminated because you can’t provide an inventory of available properties that answer fundamental data center questions. Items such as existing data center raised floor height, generators, proximity to fiber paths, are but a few of the items a relocation team wants to know. Most commercial listing agents have no idea what type of data center space exists in their inventories.
- Pre-form a Welcome Team – Advance evaluation teams get on airplanes to have a look. You can increase your odds with a multi-disciplinary Welcome Team to guide their evaluators and answer their questions. If you stuff this team with local politicos and Realtors, you’re missing an opportunity to put technical experts in front of the advance relocation evaluation teams.
- Don’t Just Sit There – You can build all the FAQ pages, marketing collateral, and databases you want, but assuming a corporate relocation team is going to find you is a bad bet. Seek creative ways to let others know about your area including us. Send your information to firstname.lastname@example.org. Also consider industry-specific conferences and trade shows to highlight your area.
Contact us to inquire about how we can help you with your Regional Economic Development efforts related to data center moves. We have a number of innovative services that can help you understand and attract organizations who relocate their data centers.